Multi-Criteria Decision-Making Models for Website Evaluation

Author:   Kemal Vatansever ,  Yakup Akgül
Publisher:   IGI Global
ISBN:  

9781522582380


Pages:   254
Publication Date:   30 April 2019
Format:   Hardback
Availability:   In Print   Availability explained
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Multi-Criteria Decision-Making Models for Website Evaluation


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Overview

With almost every business application process being linked with a web portal, the website has become an integral part of any organization. Satisfying the end user’s needs is one of the key principles of designing an effective website. Because there are different users for any given website, there are different criteria that users want. Thus, evaluating a website is a multi-criteria decision-making problem in which the decision maker’s opinion should be considered for ranking the website. Multi-Criteria Decision-Making Models for Website Evaluation is a critical scholarly resource that covers the strategies needed to evaluate the navigability and efficacy of websites as promotional platforms for their companies. Featuring a wide range of topics including linguistic modelling, e-services, and site quality, this book is ideal for managers, executives, website designers, graphic artists, specialists, consultants, educationalists, researchers, and students.

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Author:   Kemal Vatansever ,  Yakup Akgül
Publisher:   IGI Global
Imprint:   IGI Global
ISBN:  

9781522582380


ISBN 10:   152258238
Pages:   254
Publication Date:   30 April 2019
Audience:   College/higher education ,  Professional and scholarly ,  Tertiary & Higher Education ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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