Multi-Channel Retailing
Author:   Lynda Rose Poloian
Publisher:   Bloomsbury Publishing PLC
ISBN:  

9781563676307


Pages:   448
Publication Date:   01 December 2009
Format:   Paperback
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.

Our Price $180.00 Quantity:  
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Multi-Channel Retailing


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Full Product Details

Author:   Lynda Rose Poloian
Publisher:   Bloomsbury Publishing PLC
Imprint:   Fairchild Books
Dimensions:   Width: 18.70cm , Height: 2.30cm , Length: 23.50cm
Weight:   0.782kg
ISBN:  

9781563676307


ISBN 10:   1563676303
Pages:   448
Publication Date:   01 December 2009
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.

Table of Contents

Contents: The Road to Multichannel Retailing Evolution and Impact of Multichannel Retailing Components of Multichannel Retailing Multichannel Customer Behavior Strategic Imperatives The Strategic Planning Process Implementing Multichannel Strategies Cross-Channel Collaboration Technology Solutions Designing Effective Online Stores Multichannel Customer Service Synchronizing the Supply Chain Business Intelligence and the Future of Multichannel Retailing

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Author Information

Lynda Gamans Poloian is Professor Emerita at Southern New Hampshire University.

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