Movie Theatre Preferences: What Drives People to the Theatres?
Author:   Radesh Palakurthi ,  Larry Etter ,  National Association of Concessionaires
Publisher:   Nelson & Nelson Press, LLC
ISBN:  

9781733562225


Pages:   110
Publication Date:   15 March 2019
Format:   Paperback
Availability:   Available To Order   Availability explained
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Movie Theatre Preferences: What Drives People to the Theatres?


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Overview

This research was conducted by the National Association of Concessionaires (NAC) during the first quarter of 2018. The research report highlights the results of an online survey of moviegoers conducted during the period. The purpose of this research was to assess the relative importance of ten movie theatre attributes and the subtle trade-offs that moviegoers made while choosing a move theatre. Conjoint analysis was used to analyze over 22,000 movie theatre profiles evaluated by the survey participants. A review of literature in the field identified many unclear issues in the industry including moviegoers' theatre choice, impact and trade-offs of theatre attributes, and the return on investments made. This research throws light on such issues.

Full Product Details

Author:   Radesh Palakurthi ,  Larry Etter ,  National Association of Concessionaires
Publisher:   Nelson & Nelson Press, LLC
Imprint:   Nelson & Nelson Press, LLC
Dimensions:   Width: 21.60cm , Height: 0.70cm , Length: 27.90cm
Weight:   0.372kg
ISBN:  

9781733562225


ISBN 10:   1733562222
Pages:   110
Publication Date:   15 March 2019
Audience:   General/trade ,  General
Format:   Paperback
Publisher's Status:   Active
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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