Morality and the Market (Routledge Revivals): Consumer Pressure for Corporate Accountability
Author:   N. Craig Smith
Publisher:   Taylor & Francis Ltd
ISBN:  

9781138820623


Pages:   364
Publication Date:   22 September 2014
Format:   Hardback
Availability:   In Print   Availability explained
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Morality and the Market (Routledge Revivals): Consumer Pressure for Corporate Accountability


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Author:   N. Craig Smith
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Weight:   0.810kg
ISBN:  

9781138820623


ISBN 10:   1138820628
Pages:   364
Publication Date:   22 September 2014
Audience:   College/higher education ,  Tertiary & Higher Education ,  Undergraduate
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

Preface; Introduction; Part I: Ethical Purchase Behaviour and the Social Control of Business 1. Capitalism and Consumer Sovereignty 2. Social Control of Business: Corporate Social Responsibility 3. Social Control of Business: From Responsibility and Philanthropy to Accountability 4. Pressure Groups and Pluralism 5. The Boycott Tactic 6. Pressure Groups in the Marketing System; Part II: The Use and Effects of Consumer Boycotts 7. Consumer Boycotts of Business 8. Consumer Boycott Case Studies 9. Effectiveness in the Use of Boycotts and Management Responses; Conclusions; Appendix A: Markets and Marketing; Appendix B: Other Instances of Consumer Boycotts; Notes and References ; Author Index; Subject Index

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