Moralising Global Markets: The Creativity of International Business Discourse
Author:   Annette Cerne
Publisher:   Springer International Publishing AG
Edition:   2019 ed.
ISBN:  

9783319759807


Pages:   219
Publication Date:   29 November 2018
Format:   Hardback
Availability:   Manufactured on demand   Availability explained
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Moralising Global Markets: The Creativity of International Business Discourse


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Overview

Investigating how international market actors create market morality on a global level, this book reflects on the unresolved questions and debates regarding the relationship between business and society. The author explores how market actors in international business communication are unified in their attempts to make markets moralised. Providing detailed case studies and empirical evidence based on interviews with practitioners, Moralising Global Markets is a useful read for anyone interested in international business, and for those researching morality, ethics and corporate social responsibility.

Full Product Details

Author:   Annette Cerne
Publisher:   Springer International Publishing AG
Imprint:   Springer International Publishing AG
Edition:   2019 ed.
Weight:   0.454kg
ISBN:  

9783319759807


ISBN 10:   3319759809
Pages:   219
Publication Date:   29 November 2018
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.

Table of Contents

1. Introduction.- 2. The Moralisation of Global Markets as Business Knowledge.- 3. The Creativity of International Business Discourse.- 4. Moralising Global Markets through Corporate Public Reports.- 5. Personal Accounts from Buying Retail Managers on the Moralisation of Global Markets.- 6. Inviting the Suppliers to the Conversation.- 7. The Moralisation of Global Markets through Language and Communication.

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Author Information

Annette Cerne is a Senior Lecturer and Researcher at Lund University, Sweden.

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