Overview

In this classic text, the first full-scale application of cognitive science to politics, George Lakoff analyzes the unconscious and rhetorical worldviews of liberals and conservatives, discovering radically different but remarkably consistent conceptions of morality on both the left and right. For this new edition, Lakoff adds a preface and an afterword extending his observations to major ideological conflicts since the book's original publication, from the impeachment of Bill Clinton to the 2000 presidential election and its aftermath.

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9780226467719

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Reviews

[An] unusual mix of judicious scholarship, tendentious journalism and inflammatory wake-up call. - Editors' Recommendation, San Francisco Chronicle; Lakoff, the cognitive linguist, understands 'how' you understand. In Moral Politics, [he] deftly applies that seemingly arcane understanding to the heart of American politics.... His commitment is strong and deep, but his language is far from the rhetoric usually associated with political partisanship.... Even those who disagree with him will profit deeply from encountering his challenging ideas. - Paul Rosenberg, Christian Science Monitor; Lakoff's stunning book opens a whole new understanding of public discourse in America. Both conservatives and liberals have much to learn from this work. - Robert Bellah, University of California, Berkeley

Author Information

George Lakoff is a professor in the Department of Linguistics at the University of California, Berkeley. He is also the author of Women, Fire, and Dangerous Things and co-author of Metaphors We Live By and More than Cool Reason, all published by the University of Chicago Press-as well as co-author of Philosophy in the Flesh and Where Mathematics Comes From.

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