Overview

"This title is featured on the """"Food Network"""" and selected as a recommended non-fiction read by the Atlanta Constitution. In the ninety years since the Chattanooga Bakery began producing MoonPies, the snack grew from a regional treat, to a southern snack staple, to a worldwide phenomenon. With the company now making a million MoonPies a day, David Magee estimates that some three billion have been consumed since 1917. Filled with reverence - and anecdotes by aficionados from across the South - """"MoonPie"""" is a whimsical story of what began as a portable food for Kentucky and Tennessee coal miners and became a favorite product of Sam Walton."

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9780813031576

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Reviews

A self-described MoonPie addict, Magee shares MoonPie memories and takes readers back in time on the production line. - Charlotte Observer Magee has brought to life a cultural icon: the chocolate-covered marshmallow and graham cracker sandwich confection.... Essential reading. - Library Journal Magee brings to the popular pies the same blend of mystique and marketing, of consumers and company, that has characterized his books about other American icons. - Chattanooga Free Press As whimsical as a banana MoonPie... a very sweet tribute to a sweet treat. - Southern Food & Beverage Museum Newsletter How two cookies and some marshmallow went from portable miner's snack to Southern icon is a story of perseverance, luck, economics, loyalty, and a remarkably simple business plan. - Memphis Flyer A look at the business inside of a business - in a style that's a bit different. - Oxford (Mississippi) Eagle

A self-described MoonPie addict, Magee shares MoonPie memories and takes readers back in time on the production line. - Charlotte Observer Magee has brought to life a cultural icon: the chocolate-covered marshmallow and graham cracker sandwich confection.... Essential reading. - Library Journal Magee brings to the popular pies the same blend of mystique and marketing, of consumers and company, that has characterized his books about other American icons. - Chattanooga Free Press As whimsical as a banana MoonPie... a very sweet tribute to a sweet treat. - Southern Food & Beverage Museum Newsletter How two cookies and some marshmallow went from portable miner's snack to Southern icon is a story of perseverance, luck, economics, loyalty, and a remarkably simple business plan. - Memphis Flyer A look at the business inside of a business - in a style that's a bit different. - Oxford (Mississippi) Eagle

Author Information

David Magee is an award-winning columnist for the Chattanooga Times Free Press and the founder of Jefferson Press. He is the author of numerous books, including Turnaround: How Carlos Ghosn Rescued Nissan, The John Deere Way: Performance That Endures, Ford Tough: Bill Ford and the Battle to Rebuild America's Automaker, and Endurance: Winning Life's Majors the Phil Mickelson Way.

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