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OverviewIn August 1981, Music Television, now popularly known as MTV, was launched. Within a matter of years it revitalized a struggling record industry made the careers of leading pop stars like Madonna, Boy George, Cyndi Lauper, and Duran Duran infiltrated traditional network television and the movie industry revolutionized the advertising industry and stimulated purchases in several markets, most notably fashion apparel. The reach of MTV has proven long and profitable. In this book, Jack Banks examines the historical development of music video as a commodity and analyses the existing structures within which music video is produced, distributed, and exhibited on its premier music channel, MTV. Who controls MTV? What part do record companies play in the financing and production of music video? How do the power brokers in the business affect the ideological content of music video? Given the tight sphere of influence within the music industry, what are the future trends for music video and for artistic freedom of expression? Banks tackles these questions in an intelligent, lively, and sophisticated investigation into one of the most influential media enterprises of our society. Full Product DetailsAuthor: Jack BanksPublisher: Taylor & Francis Inc Imprint: Westview Press Inc Dimensions: Width: 15.40cm , Height: 1.70cm , Length: 22.60cm Weight: 0.404kg ISBN: 9780813318219ISBN 10: 0813318211 Pages: 304 Publication Date: 10 May 1996 Audience: College/higher education , Professional and scholarly , Undergraduate , Postgraduate, Research & Scholarly Format: Paperback Publisher's Status: No Longer Our Product Availability: Out of print, replaced by POD  We will order this item for you from a manufatured on demand supplier. Table of ContentsConstructing Video Dreams: Music Video in a Commercial Culture -- The Historical Development of the Music Video Business -- The Early Years of Music Video -- The Growth of Other Video Music Program Services -- Monopoly TV: A History of MTV’s Anticompetitive Practices -- MTV and the Globalization of Popular Culture -- MTV’s Corporate Intrigue and Sagging Ratings -- The Structure of the Music Video Business: Forces That Shape Music Clips -- The Record Companies’ Role in Video Music Production and Distribution -- Video Clip Producers and Directors -- MTV as Gatekeeper and Censor -- MTV, Music Video, and Creative ExpressionReviewsAuthor InformationJack Banks is assistant professor of communication at the University of Hartford. Tab Content 6Author Website:Countries AvailableAll regions |
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