Overview

The internet is a creative destroyer which, positively or negatively, has had a significant impact in every sector of industry - shrinking value chains, removing barriers to entry, disrupting business models, slashing transaction costs...So what are the implications for management? Monkeys With Typewriters thoroughly debunks the idea that social media are an amateurish distraction for today's organisations. It addresses their true impact on the workplace, asking: What new concepts and values are being introduced? How is executive power being eroded? What are the risks and benefits of increasingly open systems? What can managers do to ensure a smooth transition to a more innovative, collaborative working environment? The book is distilled from interviews with more than 50 thought leaders in the social web: executives at Google, Yahoo and Salesforce; developers at MySpace and Microsoft; and, web pioneers like Tim O'Reilly and Craig Newmark. It is packed with insights from CEOs of small, savvy start-ups, as well as lessons from senior staff from multinationals like British Telecom, Ford, IBM and Shell.

Full Product Details

9780956263148

Table of Contents

Reviews

The book is one of the best I've read on social media Jon Ingham, Web 2.0 Consultant. A timely and thoughtful reflection on how the social web is developing in London, both online and off Lloyd Davis, Founder, Tuttle Club Great insights into past and present notions of what it takes to be a leader David Wilcox, Social Reporter

Author Information

Jemima Gibbons is a management writer, consultant and lecturer. She lives in London with her partner and daughter.

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