Awards

• Winner of Best Drinks Writing - Gourmand International 2015
• Winner of Gourmand International Best in the World for Best Wine Blog 2015
• Winner of Gourmand International Best in the World for Best Wine Writing 2016
• Winner of Gourmand International's Best Book of the Year 2016
• Winner of Gourmand International's Best Book of the Year 2016

Overview

“It’s complicated!” That’s a simple way to describe the sort of relationship that seemingly defies simple explanations. Like a love triangle, money, taste, and wine are caught in a complicated relationship affecting every aspect of the wine industry and wine enthusiast experience. As wine economist and best-selling author Mike Veseth peels back the layers of the money-taste-wine story, he discovers the wine buyer’s biggest mistake (which is to confuse money and taste) and learns how to avoid it, sips and swirls dump bucket wines and Treasure Island wines, and toasts anything but Champagne. He bulks up with big-bag, big-box wines and realizes that sometimes the best wine is really a beer. Along the way he questions wine’s identity crisis, looks down his nose at wine snobs and cheese bores, follows the money, surveys the restaurant war battleground, and imagines wines that even money cannot buy before concluding that money, taste, and wine might have a complicated relationship but sometimes they have the power to change the world. His engaging and enlightening book will surprise, inform, inspire, and delight anyone with an interest in wine—or complicated relationships.

Full Product Details

9781442234635

Table of Contents

Reviews

Money, Taste, and Wine is a great read: entertaining, informative, and heartfelt. Like Wine Wars it is packed with economic and historic insights into the world of wine. At times I found myself laughing out loud and also reaching for my notebook to jot down facts and add (wine and non-wine) books to my reading list. -- Caro Feely, Feely Wines and French Wine Adventures Written in Mike Veseth's inimitable style, Money, Taste, and Wine goes down as easily as the finest pinot, will make you laugh, and will fatten your wallet. If you've ever suspected that wine's pricing is rigged, fumed at stratospheric restaurant tariffs, or want to be amazed at how the revolution in global trade has affected your favorite drink, then look no further than this book. A must for any consumer of the fruit of the vine. -- William Bernstein, author of Birth of Plenty, A Splendid Exchange, and Masters of the World With his usual wit, wisdom, and whimsy, the ebullient Mike Veseth (aka The Wine Economist) unravels the complexities of what he calls the 'unhealthy love triangle of money, taste, and wine.' For anyone with taste who is remotely interested in discovering hidden, undervalued vinous treasures and willing to learn a little about themselves along the way, this insightful book is a must read. Having fought the good fight in Wine Wars and tickled the imagination in Extreme Wine, Mike's insights into the vexed relationship between Money, Taste, and Wine could be subtitled 'choose your wine and those you share it with carefully.' -- Michael Hince, HinceOnWine, Australia I laughed out loud reading Mike Veseth's Money, Taste, and Wine. He has such a humorous and down-to-earth style when writing about wine, and his new book involves hilarious romps through supermarket aisles, restaurants, and discount stores to find a good deal on wine. It also has its serious points, providing invaluable information for wine lovers in analyzing their own palates and expectations. A definite read for all wine enthusiasts, wine students, and wine newbies. -- Liz Thach, Master of Wine, Professor of Wine Business & Management, Sonoma State University Mike has the unique ability to look at wine differently and discover facts beyond the mythology. In this fascinating book, he gives the poor consumer overwhelmed by choice and myth an eye-opening look at wine. -- Paul Cluver, Paul Cluver Wines, South Africa In Money, Taste, and Wine, preeminent wine economist Mike Veseth teaches us how to be a rational, informed wine consumer by better understanding available wine choices, personal tastes and preferences, and common wine buying mistakes. Along the way, he provides fascinating insights into the workings of the wine industry in a fun and interesting way with his engaging and provocative writing style. A must read for anyone who drinks wine or has an interest in the wine market. -- James Thornton, Eastern Michigan University, author of American Wine Economics A remarkable blend of research, history, and examples straight from the heart of a genuine explorer makes this book a must read. Mike skillfully walks his readers through the multifaceted relationship of money, taste, and wine and leads them to a smart, optimistic, and enjoyable conclusion. A perfect fit for those who thirst for more. -- Evy Gozali, CEO of Sababay Winery, Bali, Indonesia

Mike has the unique ability to look at wine differently and discover facts beyond the mythology. In this fascinating book, he gives the poor consumer overwhelmed by choice and myth an eye-opening look at wine. -- Paul Cluver, Paul Cluver Wines, South Africa

Author Information

Mike Veseth is professor emeritus of international political economy at the University of Puget Sound. He is editor of the award-winning blog The Wine Economist and author of several books on the business and pleasure of wine, including the best-selling Wine Wars, Extreme Wine, and Around the World in Eighty Wines, which received the 2018 Gourmand International award for “Best U.S. Book in Wine and Spirits Tourism.” He’s currently working on his next book when he isn’t traveling around the world with his wife, Sue; speaking to wine industry groups; and looking for great wines and great wine stories.

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