Overview

Surprising rules for successful monetization In Monetizing Innovation, the authors at Simon Kucher distil the lessons of thirty years and over 10,000 projects into a practical, nine-step approach. Whether you are a CEO, executive leadership, or part of the team responsible for innovation and new product development, this book is for you, with special sections and summaries to make monetizing innovation part of your company's DNA. Illustrative case studies show how some of the world's best innovative companies like LinkedIn, Uber, Porsche, Optimizely, Draeger, Swarovski, and big pharmaceutical companies have used principles outlined in this book. A direct challenge to the status quo ""spray and pray"" style of innovation, Monetizing Innovation presents a practical approach that can be adopted by any organization, in any industry. Most monetizing innovation failure point home. Now more than ever, companies must rethink the practices that have lost countless billions of dollars. Monetizing Innovation presents a new way forward, and a clear promise: Go from hope to certainty.

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Georg Tacke is co-CEO of Simon-Kucher & Partners. Over the last twenty-five years he has helped develop the firm from a small boutique to a global consultancy with over 900 employees. Georg is regarded as one of the leading international pricing and monetization experts. In this area he also acts as a personal consultant to C-level executives in various industries. Madhavan Ramanujam is cofounder and general partner at 49 Palms Ventures, an early-stage venture firm investing and helping tech companies monetize and scale. Previously a managing partner at Simon-Kucher, he has advised over 250 companies, more than thirty unicorns, and is also the author of Monetizing Innovation.

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