Overview

You didn't build your business to carry it alone. Yet for many manufacturers' rep agency owners, that's exactly what happens. As the business grows, so does the pressure. Decisions funnel through you. Your team looks to you for answers they should already own. Meetings drift, accountability slips, and the business depends on you more than it should. Most leaders try to solve this by working harder, hiring more people, or introducing new systems. But the problem isn't effort. It's the absence of leadership structure. In Momentum by Design, Chris Atwell introduces the Mindset-Conquest approach and shows how leaders apply it through Momentum by Design, a practical system built on energy, clarity, and momentum. When applied consistently, these pillars create what Atwell calls the momentum advantage: the ability to move faster on the right things without burning out or losing control. Inside, you'll learn how to: Reclaim 3-10 hours per week from reactive firefighting. Break the Do-It-All Operator pattern that keeps your team passive and dependent. Build a team that solves problems and makes decisions without constant input. Develop managers who lead instead of escalating issues. Install accountability systems that actually stick. Drive consistent execution without constant follow-up or oversight. Apply tools like the Precision Pipeline Index to strengthen pipeline clarity. This is not theory. It's a practical leadership blueprint built for manufacturers' rep agency owners who want clarity, scalable growth, and a business that doesn't depend entirely on them. If you want more time, stronger leaders, and a business that runs without you at the center-this is your blueprint.

Full Product Details

9781067723101

Table of Contents

Reviews

""Chris has built something rare-practical tools grounded in real self-awareness. This isn't a motivation book, it's a blueprint for leaders who want real results."" - Adam Miron, LLD (hon), MBA, entrepreneur, author of Billion Dollar Start-Up ""Chris Atwell has captured what many agency leaders experience but struggle to articulate-the transition from working harder to leading smarter. Momentum by Design delivers a clear, actionable system to create alignment, strengthen teams, and build sustainable growth. It's a must-read for any leader looking to gain control and move their business forward with intention."" - Justin Pfeifer, CPMR, Chief Business Officer/Principal at Southwest Sales, Inc. ""As newer agency owners, we knew we needed to evolve but didn't have a clear path forward. The principles in Momentum by Design reflect the same impact Chris had on our business-stronger leadership, more independent teams, and better alignment across the organization. It's a practical guide for leaders who want to grow without losing control."" - Clay Tingler, CPMR, Principal at Smith & Stevenson ""Chris has a unique ability to see the big picture and break it down into manageable pieces. In Momentum by Design, he provides a clear roadmap for leaders and teams to navigate competing priorities and bring order to the daily chaos of running a business."" - Scott Cooper, CPMR, CPSC, President at Cooper New England Sales, Inc. ""Momentum by Design is a book you'll come back to. It reinforces the leadership habits that matter and brings clarity to the frameworks that drive real growth. It's a practical guide for leaders who want to stay aligned, focused, and moving forward."" - Terry King, President at C&O Sales ""Momentum by Design is thought-provoking, practical, and highly relatable. It forces you to slow down, reflect, and make a plan. Chris clearly understands the challenges of running an agency and lays out a powerful plan to gain control, drive growth, and build real momentum."" - Nate Wolfe, CPMR, President of Sales at Manufacturers Marketing Inc. (MMI) ""I've seen Chris set goals, build systems, and do the work to achieve real outcomes. He's done this across industries and in his personal life. He doesn't just teach this, he lives it. Momentum by Design distills that experience into practical tools leaders can actually use. It's an essential read for any manufacturers' rep looking to grow personally and professionally."" - Robb Gilbear, business mentor and speaker, author of Die Before They Do

Author Information

Chris Atwell is a leadership coach and founder of Mindset-Conquest, where he helps manufacturers' rep agency owners build high-performing teams and scalable leadership systems. He has worked with hundreds of leaders across North America, helping them reclaim time, improve execution, and grow without becoming the bottleneck. He lives in Ontario with his two daughters.

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