Overview

Molecular Marketing is an innovative approach regarding the market-leadership creative modeling, based on the ten basic principles of thinking and execution: vision-driven and value-based, human-oriented, resilient, systemic, creative, sustainable, leading and aligned, collaborative, model-based, and measurable. Marketing Molecules are systems that define a higher level of competition and/or innovation than its elements do. The architecture of the book reflects three main areas of concern within today's marketing innovation: on the first level, the innovation of marketing elements/drivers structured in the Molecular Marketing Table of Elements; on the second level, innovation in marketing processes; and, on the highest level, innovation in marketing models.The book is written using, in parallel, verbal and visual language, and the whole content is structured through complementary twin pages, with the text and graphic parts side by side. The two languages are essential for the understanding and deployment of the Molecular Marketing business frameworks.This book is intended as an innovative methodological support for creative marketing professionals who seek new marketing drivers and reference models.

Full Product Details

9781484023891

Table of Contents

Reviews

Author Information

With over twentyfive years of professional experience in Market Leadership Consulting, Iveta Merlinova has worked with companies and brands such as CNH, TNT, ENEL, SIRTI, SKY, FIAT, ESTEE' LAUDER, PELLEGRINI, MIROGLIO, POSTE ITALIANE, UNILEVER, BTICINO, ACER, FILA, MANUTENCOOP, STEVANATO and many others. At the same time, she has collaborated, as a visiting professor, lecturer, and coauthor of academic texts, with several universities and business schools, including Politecnico di Milano (Italy), University of Turin (Italy), SUPSI in Lugano (Switzerland), Czech Technical University of Prague (Czech Republic), Slovak University of Technology in Bratislava (Slovak Republic), and others. merlinova@cinnam.com

Tab Content 6

Customer Reviews

Recent Reviews

Countries Available