Overview

Modern Retail Management is the complete guide to the fundamental principles of retailing for students. Taking a highly practical approach to the subject it uses case studies throughout to illustrate best practice in the industry. Tailored to the needs of both lecturers and students it is the only book on the market to tackle the challenges and opportunities of online retailing in a holistic way. It will cover everything you need to know about retail management including: trends and change in the sector; store environment; operations; merchandising; innovation; managing staff; marketing; logistics; and, consumer psychology and much more.

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9780749465865

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Richard Hammond has lived and breathed retail at every level from executive positions within Head Office teams and latterly as a consultant, specialising in retail. In his consulting work, Richard has helped leading retail brands such as Whitbread, Pizza Hut, Barclays and KFC to engage and motivate their staff.For the past 8 years Richard has run his own retail consultancy company Smart Circle specialising in customer experience improvement, format development and retail trouble shooting.He is the author of the biggest selling book on retail in the UK, Smart Retail (3rd edition, Pearson)

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