Modern Political Marketing and Relational Capital: Navigating the Digital Frontier
Author:   Pawan Kumar (Lovely Professional University, India) ,  Rajesh Verma (Lovely Professional University, India) ,  Arpit Tiwari (Lovely Professional University, India) ,  Sumesh Dadwal (London South Bank University, UK)
Publisher:   Emerald Publishing Limited
ISBN:  

9781837087136


Pages:   256
Publication Date:   11 May 2026
Format:   Hardback
Availability:   In Print   Availability explained
Limited stock is available. It will be ordered for you and shipped pending supplier's limited stock.

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Modern Political Marketing and Relational Capital: Navigating the Digital Frontier


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Author:   Pawan Kumar (Lovely Professional University, India) ,  Rajesh Verma (Lovely Professional University, India) ,  Arpit Tiwari (Lovely Professional University, India) ,  Sumesh Dadwal (London South Bank University, UK)
Publisher:   Emerald Publishing Limited
Imprint:   Emerald Publishing Limited
Dimensions:   Width: 15.20cm , Height: 1.80cm , Length: 22.90cm
ISBN:  

9781837087136


ISBN 10:   183708713
Pages:   256
Publication Date:   11 May 2026
Audience:   College/higher education ,  Professional and scholarly ,  Tertiary & Higher Education ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Forthcoming
Availability:   In Print   Availability explained
Limited stock is available. It will be ordered for you and shipped pending supplier's limited stock.

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Pawan Kumar is a Professor in the Department of Marketing at Mittal School of Business, Lovely Professional University, India. Rajesh Verma is a Professor of Strategy and Marketing at the Mittal School of Business, Lovely Professional University, India. Arpit Tiwari is an Assistant Professor at the Mittal School of Business, Lovely Professional University, India. Sumesh Dadwal is a Lecturer at London South Bank University, UK.

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