Modern Oriental Corporate Culture: A Case Collection

Author:   Yong Su ,  Lanjian Chen
Publisher:   Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Edition:   2014 ed.
ISBN:  

9783642352133


Pages:   118
Publication Date:   27 September 2013
Format:   Hardback
Availability:   Manufactured on demand   Availability explained
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Modern Oriental Corporate Culture: A Case Collection


Overview

The book covers Oriental management theories as well as their applications; research on positivism; long-term focus; exclusive interviews and accumulating first-hand data, etc. It also addresses the following topics: Chinese family businesses that have survived for more than one hundred years(e.g. INFINITUS, Beijing TRT); Chinese enterprises and firms that follow the oriental management culture serve as the dynamic engines to the 2nd largest economic entity in the world (e.g., Huawei Technologies Co., Ltd., Mengniu Dairy Gr., Hainan Airlines and so on); Eastern and western managerial cultures that have been growing within Chinese businesses(e.g., Hainan Airlines, INFINITUS); Varied schools such as Confucianism, Taoism, Buddhism, legalism, Military Strategists, Mohist School remain vital but at the same time Chinese businesses and firms welcome and extract the essence of western managerial civilization rather than reject it, etc. These areas will be of particular interest to readers, and the purpose of the book is not only to acquaint the reader with China by providing information about Chinese businesses and firms, but also to provide a royal road to doing business with China as well as allowing them to learn about Chinese managerial wisdom.

Full Product Details

Author:   Yong Su ,  Lanjian Chen
Publisher:   Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Imprint:   Springer-Verlag Berlin and Heidelberg GmbH & Co. K
Edition:   2014 ed.
Dimensions:   Width: 15.50cm , Height: 1.00cm , Length: 23.50cm
Weight:   3.376kg
ISBN:  

9783642352133


ISBN 10:   3642352138
Pages:   118
Publication Date:   27 September 2013
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.

Table of Contents

Foreword.- Introduction.- About Oriental Management (OM).- Case One: Practicing Shared Benevolence and Improving World Health.- Case Two: The “Three Great Ways”.- Case Three: Management Philosophy at ING-Aetna Life Insurance Co.- Case Four: Running a City in West China.- Case Five: The Mengniu “Tao”.- Case Six: Ancient Art of War Style Management at Huawei Technologies Co., Ltd.- Case Seven: Assimilating Chinese and Western Cultures at Hainan Airlines (HNA).- Case Eight: Building a World Famous Kangnai Group Based on a Family Culture.- Case Nine: College Mental Management.- References.- Acknowledgments.- About the co-authors.

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NOV RG 20252

 

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