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Gunn's work is a comprehensive examination of society's hierarchies of mystery and elitism--a subject that has been largely ignored by rhetorical scholars--and Gunn tackles it with erudition, insight, and most importantly, humor. Modern Occult Rhetoric is original, provocative, extremely well written, and throughtfully argued. --Mark McPhail, author of Zen in the Art of Rhetoric

-Gunn's case studies show how modern occult rhetoric matters, because it illustrates how difficult language is used to divide and unite readers, and how we 'cannot help but play the game of secrecy, even in our contemporary age of abject publicity.' [The] book deserves to be read and reread as a pathbreaking work not only within the specialized research of esoteric/occult studies, but in rhetorical theory and media studies also.---Quarterly Journal of Speech -Gunn's work is a comprehensive examination of society's hierarchies of mystery and elitism--a subject that has been largely ignored by rhetorical scholars--and Gunn tackles it with erudition, insight, and most importantly, humor. Modern Occult Rhetoric is original, provocative, extremely well written, and throughtfully argued.---Mark McPhail, author of Zen in the Art of Rhetoric -Gunn has crafted an exceptionally fine book exploring discourse that hides, disguises, and occludes. He shows how central such discourse is in the world we live in. The book's linkage of 19th-century occult texts with the impenetrable books of today's fasionable postmodern gurus is especially valuable. Scholars across the academy will find that the book is indispensable.---Barry Brummett, author of Rhetorical Dimensions of Popular Culture Gunn's case studies show how modern occult rhetoric matters, because it illustrates how difficult language is used to divide and unite readers, and how we 'cannot help but play the game of secrecy, even in our contemporary age of abject publicity.' [The] book deserves to be read and reread as a pathbreaking work not only within the specialized research of esoteric/occult studies, but in rhetorical theory and media studies also. --Quarterly Journal of Speech Gunn s case studies show how modern occult rhetoric matters, because it illustrates how difficult language is used to divide and unite readers, and how we cannot help but play the game of secrecy, even in our contemporary age of abject publicity. [The] book deserves to be read and reread as a pathbreaking work not only within the specialized research of esoteric/occult studies, but in rhetorical theory and media studies also. Quarterly Journal of Speech Gunn's work is a comprehensive examination of society's hierarchies of mystery and elitism--a subject that has been largely ignored by rhetorical scholars--and Gunn tackles it with erudition, insight, and most importantly, humor. Modern Occult Rhetoric is original, provocative, extremely well written, and throughtfully argued. --Mark McPhail, author of Zen in the Art of Rhetoric Gunn has crafted an exceptionally fine book exploring discourse that hides, disguises, and occludes. He shows how central such discourse is in the world we live in. The book's linkage of 19th-century occult texts with the impenetrable books of today's fasionable postmodern gurus is especially valuable. Scholars across the academy will find that the book is indispensable. --Barry Brummett, author of Rhetorical Dimensions of Popular Culture

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Joshua Gunn is Assistant Professor of Communication Studies at the University of Texas at Austin. He is currently writing a book on the haunting of human speech in contemporary mass media technologies.

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