Overview

Management has always been a multifaceted and continuously changing aspect of the business world. Today, with the introduction of revolutionary technology, working environments, and new individual attitudes, it is essential to understand more information than ever. A comprehensive knowledge of the interworking of accounting, behavior, decision making, strategy, data, marketing, and revenue management is a must for any manager to act as efficiently and effectively as possible. Modern Management Science Practices in the Age of AI offers a thorough and interdisciplinary exploration of management, addressing key aspects such as challenge resolution, strategic planning, execution, and performance measurement. It refines and transforms organizational operations across various sectors including public, private, and civil society. Drawing on insights from global scholars, researchers, and practitioners, the volume provides a rich collection of contemporary knowledge that is invaluable for both academics and practitioners. By integrating these diverse fields, the book equips both researchers and organizational managers with the tools needed to adapt and thrive in a rapidly evolving environment.

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9798369367216

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Kittisak Jermsittiparsert is a Research Fellow at Shinawatra University, (Thailand) & Universiti Sultan Zainal Abidin (Malaysia), an Adjunct Professor at Sekolah Tinggi Ilmu Administrasi Abdul Haris (Indonesia), and an Adjunct Research Professor at Universitas Muhammadiyah Sinjai (Indonesia), Universitas Muhammadiyah Makassar (Indonesia) & Universitas Muhammadiyah Sidenreng Rappang (Indonesia). Previously, he was a Full-Professor of Public Administration at Huanghe Business School, Henan University of Economics and Law (China), a Full-Professor at Faculty of Education, University of City Island (Cyprus), a Lecturer at Faculty of Political Science, Rangsit University (Thailand) & College of Innovative Business and Accountancy, Dhurakij Pundit University (Thailand), a Researcher at Social Research Institute, Chulalongkorn University (Thailand), and an Adjunct Researcher at Ton Duc Thang University (Vietnam) & Duy Tan University (Vietnam). He holds a Ph.D. (Social Sciences), M.A. (Political Science) & B.A. (Political Science) from Kasetsart University, Thailand. Additionally, he earned M.B.A. & M.P.A. from Ramkhamhaeng University and B.Pol.Sc. (International Relations and Comparative Governments and Politics) from Sukhothai Thammathirat Open University. He is named in the world’s top 2% of scientists list by Stanford University, USA since 2020. Up to now, he has published more than 450 Scopus/WoS indexed documents. His h-index is 54 with more than 10000 citations. Nattharawee Phongkraphan earned a bachelor degree in Marketing and a master degree in Accounting from Sripatum University, Thailand. She holds a Ph.D. in Natural Resources and Environmental Management from Yala Rajabhat University, Thailand. She currently is a lecturer at the Faculty of Management Sciences, Yala Rajabhat University. Her areas of expertise are accounting research, profit planning and control, and auditing. Nutnapha Lekhawichit earned a bachelor degree in Management and a master degree in International Business Management from Siam University, Thailand. She holds a Ph.D. in Management from Rajamangala University of Technology Thanyaburi, Thailand. She currently is a lecturer at the Faculty of Management Sciences, Yala Rajabhat University, Thailand. Her areas of expertise are marketing, business management, organizational management, international management, sustainable business, and local enterprise development.

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