Overview

Artificial intelligence is revolutionizing the fun, challenging, and creative profession of graphic design. Whether you are a graphic designer, marketer, educator, or student, you will benefit from the explanations of AI, the analysis of different graphic design styles, and how to apply the tricks of the trade to strengthen concepts with this comprehensive book. This book will teach you new techniques that will push you beyond your comfort zone. Find out how to utilize AI generators ChatGPT, Firefly, Express, and the Creative Suite's contextual AI bars in your creative processes. As a new student of graphic design, you will build up the skills, techniques, and understanding needed to develop appealing visual messages. Professional graphic designers, enhance your skills by learning more effective methods for selecting colors and utilizing programs to create unique typefaces. Marketers who produce collateral materials can quickly learn how to develop stunning solutions based on the principles of design. Amplify your creative talent to produce remarkable digital content. Whether you are a graphic designer, marketer, or student, you will benefit from the explanations of graphic art styles and how to apply them to strengthen your own concepts. The book critiques unsatisfactory examples and exhibits better solutions. Projects including AI scenarios are included to boost your portfolio. This book provides practical tips and techniques that can enhance any curriculum. The author Neal Hettinger has taught at the university level and worked as a graphic artist in markets such as Los Angeles with clients that included Nissan Motors, Universal Studios, Paramount Pictures, Adidas, and Pioneer Electronics.

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9781965190968

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Author Information

The authors academic background includes a Master of Arts degree in Mass Communications and a Bachelor of Arts degree in Graphic Arts, with a minor in English. Neal Hettinger's expertise grew by working at design firms and advertising agencies in Los Angeles, Nashville, Oklahoma City, and Birmingham. He began his teaching career as an adjunct at Oklahoma City's Community College, where he received the Outstanding Adjunct Professor award. Neal has also been a professor at the Oklahoma State University Institute of Technology.After an interval as a graphic design firm's managing partner in Los Angeles, he decided to move his family to Oklahoma. Neal started his own graphic design firm that specializes in graphic marketing, visual websites, UX software, and UI workflow platforms. His client list has included Nissan Motors, Universal Studios, Paramount Pictures, Adidas, Pioneer Electronics, UFC, and adidas. Publications like The New York Times have quoted him, and he has written articles for various print magazines like Layers, as well as numerous online journals and websites.Neal embraces technology as an additional tool for a creative soul. Based on his experience and knowledge, Neal has written a graphic design book that explains the creative process of visual design to students and connects the software, including artificial intelligence generators, to create design solutions. Mr. Hettinger truly enjoys teaching students how to see and understand the art of graphic design.

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