Moderating Focus Groups: A Practical Guide for Group Facilitation
Author:   Thomas L. Greenbaum ,  Thomas L. Greenbaum
Publisher:   SAGE Publications Inc
ISBN:  

9780761920434


Pages:   264
Publication Date:   28 January 2000
Format:   Hardback
Availability:   To order   Availability explained
Stock availability from the supplier is unknown. We will order it for you and ship this item to you once it is received by us.

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Moderating Focus Groups: A Practical Guide for Group Facilitation


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Overview

This practical, comprehensive guide covers everything from pre-session participant recruitment to post-session reporting. In addition, advanced and new techniques for managing group dynamics are included, such as personality association.'

Full Product Details

Author:   Thomas L. Greenbaum ,  Thomas L. Greenbaum
Publisher:   SAGE Publications Inc
Imprint:   SAGE Publications Inc
Dimensions:   Width: 15.20cm , Height: 1.90cm , Length: 22.80cm
Weight:   0.450kg
ISBN:  

9780761920434


ISBN 10:   0761920439
Pages:   264
Publication Date:   28 January 2000
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   To order   Availability explained
Stock availability from the supplier is unknown. We will order it for you and ship this item to you once it is received by us.

Table of Contents

Introduction The Focus Group Methodology Focus Groups Versus One-on-One ( In-Depth ) Interviews Role of the Moderator The Characteristics of a Successful Moderator Preparation for Moderating Recruiting Participants Pre- and Post-Group Briefing The Discussion Guide External Stimuli The Moderator Report Moderating Fundamentals Advanced Moderating Techniques Unique Moderating Situations Moderating Focus Groups Internationally Building a Business Moderating Focus Groups Pricing Focus Groups

Reviews

Thomas L. Greenbaum eats and breathes focus groups. If you want a definitive look at this research technique, you need either to live with the guru for a year or read his books. -- Dave Quincy


"""Thomas L. Greenbaum eats and breathes focus groups. If you want a definitive look at this research technique, you need either to live with the guru for a year or read his books.""  -- Dave Quincy"


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