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OverviewThis practical, comprehensive guide covers everything from pre-session participant recruitment to post-session reporting. In addition, advanced and new techniques for managing group dynamics are included, such as personality association.' Full Product DetailsAuthor: Thomas L. Greenbaum , Thomas L. GreenbaumPublisher: SAGE Publications Inc Imprint: SAGE Publications Inc Dimensions: Width: 15.20cm , Height: 1.90cm , Length: 22.80cm Weight: 0.450kg ISBN: 9780761920434ISBN 10: 0761920439 Pages: 264 Publication Date: 28 January 2000 Audience: Professional and scholarly , Professional & Vocational Format: Hardback Publisher's Status: Active Availability: Out of stock  The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available. Table of ContentsIntroduction The Focus Group Methodology Focus Groups Versus One-on-One ( In-Depth ) Interviews Role of the Moderator The Characteristics of a Successful Moderator Preparation for Moderating Recruiting Participants Pre- and Post-Group Briefing The Discussion Guide External Stimuli The Moderator Report Moderating Fundamentals Advanced Moderating Techniques Unique Moderating Situations Moderating Focus Groups Internationally Building a Business Moderating Focus Groups Pricing Focus GroupsReviews"""Thomas L. Greenbaum eats and breathes focus groups. If you want a definitive look at this research technique, you need either to live with the guru for a year or read his books."" -- Dave Quincy" Thomas L. Greenbaum eats and breathes focus groups. If you want a definitive look at this research technique, you need either to live with the guru for a year or read his books. -- Dave Quincy Author InformationTab Content 6Author Website:Countries AvailableAll regions |
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