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OverviewThis practical, comprehensive guide covers everything from pre-session participant recruitment to post-session reporting. In addition, advanced and new techniques for managing group dynamics are included, such as personality association.' Full Product DetailsAuthor: Thomas L. GreenbaumPublisher: SAGE Publications Inc Imprint: SAGE Publications Inc Dimensions: Width: 15.20cm , Height: 1.50cm , Length: 22.80cm Weight: 0.370kg ISBN: 9780761920441ISBN 10: 0761920447 Pages: 264 Publication Date: 28 January 2000 Audience: Professional and scholarly , Professional & Vocational Format: Paperback Publisher's Status: Active Availability: Out of print, replaced by POD  We will order this item for you from a manufatured on demand supplier. Table of ContentsIntroduction The Focus Group Methodology Focus Groups Versus One-on-One ( In-Depth ) Interviews Role of the Moderator The Characteristics of a Successful Moderator Preparation for Moderating Recruiting Participants Pre- and Post-Group Briefing The Discussion Guide External Stimuli The Moderator Report Moderating Fundamentals Advanced Moderating Techniques Unique Moderating Situations Moderating Focus Groups Internationally Building a Business Moderating Focus Groups Pricing Focus GroupsReviews"""Thomas L. Greenbaum eats and breathes focus groups. If you want a definitive look at this research technique, you need either to live with the guru for a year or read his books."" -- Dave Quincy" Thomas L. Greenbaum eats and breathes focus groups. If you want a definitive look at this research technique, you need either to live with the guru for a year or read his books. -- Dave Quincy Author InformationTab Content 6Author Website:Countries AvailableAll regions |
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