Overview
In a fiercely competitive global economy, small and medium-sized enterprises (SMEs) face numerous challenges in achieving and sustaining competitiveness. From limited resources and evolving market dynamics to technological disruptions and regulatory hurdles, SMEs often struggle to navigate the complexities of modern business environments. As a result, many SMEs find themselves at a disadvantage, unable to fully capitalize on opportunities or effectively mitigate threats, thus hindering their growth and long-term viability. Models, Strategies, and Tools for Competitive SMEs offers a comprehensive solution to empower SMEs to thrive in competitive landscapes. By bringing together a wealth of expertise and insights from scholars and practitioners globally, this book serves as a valuable resource for SMEs seeking to enhance their competitiveness and unlock their full potential. Through a diverse array of topics, ranging from leadership and innovation to digital marketing and organizational climate, the book provides actionable strategies and practical tools tailored specifically to the needs of SMEs. With its in-depth analysis and real-world case studies, this book equips SMEs with the knowledge and resources needed to address their most pressing challenges and seize opportunities for growth. By offering a holistic approach to competitiveness, the book serves as a roadmap for SMEs to navigate the complexities of the modern business landscape with confidence and resilience. As SMEs implement the insights and strategies outlined in this book, they can position themselves for success, driving innovation, growth, and sustainability in an increasingly competitive world.
Full Product Details
Author: Rafael Perez-Uribe ,
David Ocampo-Guzman ,
Luz Janeth Lozano-Correa
Publisher: IGI Global
Imprint: IGI Global
ISBN: 9798369340462
Pages: 350
Publication Date: 22 November 2024
Audience:
Professional and scholarly
,
Professional & Vocational
Format: Hardback
Publisher's Status: Forthcoming
Availability: Not yet available
This item is yet to be released. You can pre-order this item and we will dispatch it to you upon its release.
Author Information
David Ocampo-Guzmán is Business Administration Faculty, EAN University, Colombia. He has expertise in defining, aligning, and addressing strategic planning and directing for companies and organizations, especially small and medium-sized firms. (SMEs). Prof. Ocampo-Guzmán is competent in attending organizational restructuring requirements for both private companies as well as public entities, leading assessment and evaluation processes procuring a profound and thorough organizational diagnosis, allowing the implementation of new management models and/or the upgrade of current ones, which include designing and applying Key Performance Indicators (KPIs).
