Overview

In a fiercely competitive global economy, small and medium-sized enterprises (SMEs) face numerous challenges in achieving and sustaining competitiveness. From limited resources and evolving market dynamics to technological disruptions and regulatory hurdles, SMEs often struggle to navigate the complexities of modern business environments. As a result, many SMEs find themselves at a disadvantage, unable to fully capitalize on opportunities or effectively mitigate threats, thus hindering their growth and long-term viability. Models, Strategies, and Tools for Competitive SMEs offers a comprehensive solution to empower SMEs to thrive in competitive landscapes. By bringing together a wealth of expertise and insights from scholars and practitioners globally, this book serves as a valuable resource for SMEs seeking to enhance their competitiveness and unlock their full potential. Through a diverse array of topics, ranging from leadership and innovation to digital marketing and organizational climate, the book provides actionable strategies and practical tools tailored specifically to the needs of SMEs. With its in-depth analysis and real-world case studies, this book equips SMEs with the knowledge and resources needed to address their most pressing challenges and seize opportunities for growth. By offering a holistic approach to competitiveness, the book serves as a roadmap for SMEs to navigate the complexities of the modern business landscape with confidence and resilience. As SMEs implement the insights and strategies outlined in this book, they can position themselves for success, driving innovation, growth, and sustainability in an increasingly competitive world.

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Rafael Perez-Uribe Doctor of Business Sciences, U. Nebrija. Diploma of Advanced Studies in applied economics, U. Nebrija. Master's Degree in Organizational Management, EAN University. Maître es Sciences, University of Quebec to Chicoutimi. Specialist in Evaluation and Construction of Management Indicators for Higher Education, School of Business Administration. Postgraduate Studies as Kenkyusei (Associate Researcher) in Total Quality Control and Quality Circles, Fukushima University, Japan. Business Administrator, Universidad Jorge Tadeo Lozano. Former director of the research group on the management of large, small and medium-sized enterprises (G3pymes) and Professor attached to the Management of Research of EAN University. Currently professor and Researcher at La Salle University in Bogotá-Colombia. David Ocampo Guzmán Master in Science, Universiteé Du Quebec a Chicoutimi. Máster in Organizational, Management, Universidad EAN. Business Administrator Universidad EAN. Expert in defining, aligning and addressing strategic planning and directing for companies and organizations, especially Small and Medium sized firms. (SMEs). Very competent in attending organizational restructuring requirements for both private companies as well as public entities, leading assessment and evaluation processes procuring a profound and thorough organizational diagnosis, allowing the implementation of new management models and/or the upgrade of current ones, which include designing and applying Key Performance Indicators (KPIs).

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