Mobilized Marketing and the Consumer
Author:   Gonca Telli Yamamoto (Okan University, Turkey)
Publisher:   Business Science Reference
ISBN:  

9781282471375


Pages:   276
Publication Date:   01 January 2009
Format:   Electronic book text
Availability:   Available To Order   Availability explained
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Mobilized Marketing and the Consumer


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Overview

In the last twenty years, the Internet and information technologies in general have evolved creating numerous changes and developments in regard to the circulation of information around the world. Mobilized Marketing and the Consumer: Technological Developments and Challenges explores technological developments and widespread issues concerning the explosion of mobile devices in the information age. Providing breakthrough research on topics such as Bluetooth, mobile phones, and online portals, this innovative publication investigates best practices for human interaction with information technologies.

Full Product Details

Author:   Gonca Telli Yamamoto (Okan University, Turkey)
Publisher:   Business Science Reference
Imprint:   Business Science Reference
ISBN:  

9781282471375


ISBN 10:   1282471376
Pages:   276
Publication Date:   01 January 2009
Audience:   General/trade ,  General
Format:   Electronic book text
Publisher's Status:   Active
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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