Mobile Publishing
Author:   Harald Henzler ,  Fabian Kern
Publisher:   Walter de Gruyter
ISBN:  

9781306205443


Pages:   160
Publication Date:   01 January 2014
Format:   Electronic book text
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

Our Price $184.80 Quantity:  
Add to Cart

Share |

Mobile Publishing


Overview

Starting from an analysis of how the market has developed, the authors use case examples to present the step-by-step course of product development. The presentation begins with a discussion of target group analysis and a consideration of suitable carrier media and product forms, and continues through marketing, a description of existing technologies, and a discussion of possible business models.

Full Product Details

Author:   Harald Henzler ,  Fabian Kern
Publisher:   Walter de Gruyter
Imprint:   Walter de Gruyter
ISBN:  

9781306205443


ISBN 10:   1306205441
Pages:   160
Publication Date:   01 January 2014
Audience:   General/trade ,  General
Format:   Electronic book text
Publisher's Status:   Active
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.
Language:   German

Table of Contents

Reviews

Author Information

Tab Content 6

Author Website:  

Countries Available

All regions
Latest Reading Guide

NOV RG 20252

 

Shopping Cart
Your cart is empty
 Shopping cart
Mailing List

 

Sign up now