Overview

The book at hand offers a comprehensive exploration of mobile phone applications for agricultural extension in countries across Asia, Africa, Latin America, and Europe. In addition, it features a global review of m-agriculture initiatives, including content generation processes and the socio-economic impact of mobile phone-based agro-advisory services. The book delves into the development of mobile phone-based agro-advisory services, examining their content, delivery mode, business model, and utility. It also provides valuable insights into the evolution of mobile phones as an extension tool in various countries around the world. This information will be beneficial to agricultural students, extension professionals, researchers, and policy makers who wish to better understand and work with m-agriculture initiatives. The lessons learned from these initiatives can inform the implementation and evolution of mobile-based advisory services in agriculture.

Full Product Details

9789383305230

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Author Information

R. Saravanan: PresentlyDirector (Agricultural Extension), National Institute of Agricultural Extension Management (MANAGE), (An Organization of Ministry of Agriculture & Farmers Welfare, Government of India),Rajendranagar, Hyderabad- 500 030, India. Formerly Associate Professor (Communication and Incharge), School of Social Sciences, College of Post Graduate Studies, Central Agricultural University, Umiam (Barapani), Meghalaya-793 103, C. Kathiresan: Project Manager InDG Project & Principal Investigator, Model e-Village Project Centre for Development of Advanced Computing (C-DAC) Hyderabad-500085, Andhra Pradesh T. Indra Devi: Project Fellow, e-Arik Project, College of Horticulture and Forestry, Central Agricultural University (CAU), Pasighat-792102, Arunachal Pradesh

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