Overview

Mobile Business Strategies is a must have for operators, financial institutions, web portals, content providers and systems integrators to be able to master the future challenges of wireless development.

Full Product Details

Author:   Jouni Paavilainen
Publisher:   Pearson Education Limited
Imprint:   Addison Wesley
Dimensions:   Width: 18.90cm , Height: 1.40cm , Length: 23.60cm
Weight:   0.480kg
ISBN:  

9780201788983

ISBN 10:   0201788985
Pages:   256
Publication Date:   05 April 2002
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Out of Print
Availability:   Out of stock  

Table of Contents

Preface Acknowledgments CHAPTER 1 INTRODUCTION TO THE MOBILE INTERNET What Is The Mobile Internet? Main Elements And Investment Opportunities Important Technologies And Innovations WAP And HTML Mobile Terminals Case: Socket Communications And ZIO Interactive Case: Microsoft And Intel Mobile Networks In Europe And Asia Mobile Networks In America Mobile Evolution Evolution In Mobile Networks Evolution In Mobile Terminals Evolution In Applications Evolution In Consumer Behavior What Is The Difference Between The Fixed And The Mobile Internet? Form Factory Business Model And Revenue Sources THE MOBILE INDUSTRY IS CHARACTERIZED BY A FAST INNOVATION CYCLE CHAPTER 2 PARTNERSHIPS – THE WAY TO SUCCESS IN THE MOBILE ERA The Value Chain Of Mobile Commerce Network M-Commerce Technology Content Interface Case: A Mobile Operator And Banks Are Looking For Synergy And Distribution Channels CHAPTER 3 CONSUMER MOBILE COMMERCE – MASS MARKET SOLUTIONS WITH SEGMENTATION What Would You Buy Using A Mobile Phone? Mobile And Fixed Internet Characteristics Of A Mobile Device Convenience And Instant Connectivity Intimacy Of A Mobile Device Anywhere, Anytime Mobile Commerce Applications Shopping Case: Trintech Payware Case: Scan Case: Edmunds.Com Case: 12Snap, Germany Case: Ticketmaster Case: Galileo International Inc. Case: Hotelguide.Com Entertainment Case: Akumiitti, Finland Case: NTT Docomo In Japan And Sony Computer Entertainment Inc. Case: NTT Docomo In Japan And Bandai Case: Samsung Electronics Case: Eurobet Financial Services Case: EQ Online In Finland Case: Nordea, Finland And Sweden Case: Standardization Issues Case: Halifax, Plc, The United Kingdom Case: Sonera Mobile Pay Case: Electronic Mobile Payment Services (EMPS) Advertising Case: Mspot Service In Hong Kong Case: Speechworks International Case: Geoworks Corp. Telematics Case: Ford Motor Co. News And Information Multi Channel Approach For Mobile Commerce How To Use Television For Mobile Commerce? Use Radio To Reach Mobile People Case: Ewireless Where Is The Synergy Of The Internet And Mobile Commerce? How Do You Attract The Audience Of Print Media? Mobile Services Will Be Characterized By Impulse Action Right Here, Right Now Fast Transactions, Short Messages, Alerts CHAPTER 4 CORPORATE APPLICATIONS: ALIGN

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Author Information

Jouni Paavilainen is also the author of 'Doing Business Over the Internet' (1999). He works for Accenture Mobile Lab, Finland.  Jouni's role at Accenture is to bridge modern technologies to successful m-commerce applications with business potential.

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