Overview

Which performance indicators can you use to satisfy your customers most efficiently and measure this successfully in a mobile app? Immerse yourself in the scientific investigation of a research topic that, according to the current state of science, is recording the fastest growing usage figures. Thanks to the continuous spread of smartphones, mobile apps are one of the fastest growing media. In addition, social media is also increasingly being used via an application on mobile devices. Customer satisfaction can thus be surveyed and measured at any time and in any place. In this book, you will learn more about the essential basics of customer satisfaction and the most important prerequisites for the strategic implementation of customer analysis in a mobile app.

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