Overview

Digitize your business operations both internally and externally with a well-structured app design. Customers today turn to mobile when searching for their future vendor. This book is your step-by-step guide through the process of building mobile apps that will meet your company's needs as well as the needs of your staff. See exactly how applying certain basic principles work and make them serve your goals by troubleshooting common mobile app design, usability, and promotion issues.  You'll start by listing the advantages of what makes a mobile app an ideal platform and resource for growing your market and revenue. As many companies burn money on failed mobile app projects, you'll review the best practices on how to outline your app ideas and create a mobile product roadmap. You'll then explore the process of starting mobile app development—from an initial idea to the final product. You’ll look at the setbacks in development that can cost you a successful outcome, andreview proven practices and features that lead to success no matter what industry you operate in. You’ll also understand the dynamics of mobile app development, and the best ways to ensure that your mobile app serves your company’s goal for further growth.  At the end, you’ll future proof your app and weigh the pros and cons of potentially outsourcing mobile development. Mobile App Development for Businesses puts theory into practical use for developing internal and external mobile apps.  What You'll Learn Launch and position your app in the market Develop apps for internal and external audiences Collect and incorporate user feedback See why any great business today starts with a solid digital foundation Who This Book Is For Entrepreneurs, business owners, directors, and executives wishing to grow their businesses and expand their reach in the market. Previous technological experience is helpful but not required.

Full Product Details

Author:   Maja Dakić
Publisher:   APress
Imprint:   APress
Edition:   1st ed.
Weight:   0.629kg
ISBN:  

9781484294758

ISBN 10:   1484294750
Pages:   391
Publication Date:   01 July 2023
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   Manufactured on demand  
We will order this item for you from a manufactured on demand supplier.

Table of Contents

​Chapter 1: Why Does Your Business Need a Mobile App?  ● Why are mobile apps the future of all business?  ● Reasons to develop a mobile app  ● Benefits of a mobile apps for your business Chapter 2: How to Choose the Platform for Your Mobile App?  ● Pros and cons of native and hybrid mobile apps  ● Reasons to consider when deciding on the mobile app platform  ● How to choose the best development company for your mobile app Chapter 3: Create a Mobile App Product Roadmap  ● Turn your idea into actionable milestones  ● How to write a mobile app product roadmap  ● Usability issues to avoid in developing mobile apps  Chapter 4: Balance of Features in Mobile Development  ● Learn to outline MVP must-haves  ● The most important design features  ● What functionalities to include to your mobile app  ● Why is early testing the best for your project success Chapter 5: Why are Users Essential for Your App’s Life?  ● How to onboard users to your mobile app  ● Methods to collect user feedback  ● How to prioritize feedback and put it into action  ● The best tools to help you track user satisfaction Chapter 6: How to Promote Your Mobile App in the Market  ● The most important steps for mobile app launch ● How to prioritize feedback and put it into action ● The best tools to help you track user satisfaction  Chapter 7: Outsourcing to a Technical Partner  ● Should you outsource your mobile development ● Pros and cons of outsourcing mobile development ● Things to consider when choosing your technical development partner  Chapter 8: Technology Use Cases  ● How to boost your mobile app ● Technologies to implement (AI, AR, gamification etc.) ● The best mobile app features per different industry

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Author Information

​Maja Dakić has logged nearly 15 years in business writing, translation, and sales. She earned a Master of Arts in English from the University of Novi Sad, Serbia. Following her sales and business writing years at different companies, Maja transitioned to the IT sector, where she helped promote companies across the world—landing media placements in local and national platforms. During that time, she gained a unique perspective on what it takes to develop, launch, and sustain successful software solutions and products. Today, she works at Zesium, where she has founded the Zesium blog and serves as Editor-in-Chief. She's a regular contributor to Data Driven Investor and Data Series publications, where she has more than 40 published articles covering various technical topics.

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