Overview

Mix It Up demonstrates how a sociological perspective can help us better understand popular culture as a dynamic and durable-and ultimately significant-feature of modern society. With lively prose, the perfect mix of resonant historical cases, and relevant contemporary examples, David Grazian investigates the role of media and popular culture in everyday life. In the Third Edition, Grazian applies sociological ideas and theories to today's biggest pop culture trends, including the rise of the influencer economy, the canonization of rap music, and the further consolidation of the media industries.

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9781324033288

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David Grazian is?Professor of Sociology and Communication and Faculty Director of the Urban Studies Program?at the University of Pennsylvania, where he teaches courses on popular culture and mass media, urban sociology, and ethnographic methods. In his research, he employs a variety of ethnographic and other qualitative methods to study the production and consumption of commercial entertainment in cities.?His books include?Blue Chicago: The Search for Authenticity in Urban Blues Clubs?(2003), ?On the Make: The Hustle of Urban Nightlife?(2008), ?and?American Zoo: A Sociological Safari?(2015). He is currently writing a book on nonstandard urban workspaces in the new economy for the University of Chicago Press.

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