Overview

Mitsubishi Motors is one of the automotive world's most revealing long-form stories: a carmaker shaped by heavy-industry discipline, defined at key moments by engineering-led identity, and repeatedly forced to reinvent itself under the pressures of scale, regulation, and global consolidation. From its industrial roots and early domestic growth to export ambition, motorsport mythology, and the strategic trade-offs of partnership, the company's trajectory tracks the wider transformation of Japan's manufacturing economy-and the unforgiving economics of the modern car business. This book follows Mitsubishi's evolution as both a maker of machines and a participant in corporate systems: factories, supply chains, dealer networks, governance structures, and alliances that determined what it could build and where it could compete. It examines how icons were created (and monetized), how crises reshaped credibility and controls, and why the alliance era became central to Mitsubishi's contemporary identity-particularly as electrification and software-driven compliance raised the cost of remaining a global brand.

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