Overview

People today are more attuned to spotting when a brand is trying to sell to them something rather than offering engaging, educational, emotional or entertaining content.They don't jump on Facebook first thing in the morning and hope to see a post from their favorite brand offering to sell them something.It's a place where people go on their lunch break to see what's happening with their friends and family. It's a place where people go to see what everyone is doing after work or on the weekend. It's a place where people go to post their photos, videos and life experiences.If you can find a way to craft your content into your audiences lives. Into their daily life experiences. You've truly begun to mint your Social Currency.

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