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9781906093488

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From the very opening pages, readers of Minority Women Entrepreneurs are challenged by the assertion that gender and minority status can lead to 'better' business practices - different from the mainstream. Throughout the book, authors Godwyn and Stoddard reveal how and why diversity is not just the right thing to do, but is intricately tied to innovation and excellence. The authors' argument that who people are is inseparable from what they do and how they do it is thought-provoking for everyone in our multi-cultural world. One need not be an entrepreneur or a business-person to gain valuable insights from the research presented in this compelling and eloquent book. Jane Margolis, author of Stuck in the Shallow End: Education, Race, and Computing and Unlocking the Clubhouse: Women in Computing

From the very opening pages, readers of Minority Women Entrepreneurs are challenged by the assertion that gender and minority status can lead to 'better' business practices - different from the mainstream. Throughout the book, authors Godwyn and Stoddard reveal how and why diversity is not just the right thing to do, but is intricately tied to innovation and excellence. The authors' argument that who people are is inseparable from what they do and how they do it is thought-provoking for everyone in our multi-cultural world. One need not be an entrepreneur or a business-person to gain valuable insights from the research presented in this compelling and eloquent book. Jane Margolis, author of Stuck in the Shallow End: Education, Race, and Computing and Unlocking the Clubhouse: Women in Computing

Author Information

Mary Godwyn is an Assistant Professor in the History and Society Division at Babson College. She holds a BA in Philosophy from Wellesley College and a PhD in Sociology from Brandeis University. She has lectured at Harvard University and taught at Brandeis University and Lasell College, where she was also the Director of the Donahue Institute for Public Values. Dr Godwyn focuses on social theory as it applies to issues of inequality in formal and informal organisations. She studies entrepreneurship as a vehicle for the economic and political advancement of marginalised populations, especially women and minorities. She has published in journals such as Research in Social Stratification and Mobility, Symbolic Interaction and the Journal of Small Business and Entrepreneurship. Dr Godwyn also consults to colleges and universities about how to integrate entrepreneurship into liberal arts programmes. In 2008, her business ethics case, 'Hugh Connerty and Hooters: What is Successful Entrepreneurship?', won the Dark Side Case Competition sponsored by the Critical Management Studies Division of the Academy of Management. Dr Godwyn's research has been funded by the Coleman Foundation, the Ewing Marion Kauffman Foundation, the Harold S. Geneen Charitable Trust and the Babson College Board of Research Fund. Donna Stoddard is Associate Professor of Information Technology Management (ITM) and teaches undergraduate, graduate and executive education courses related to management information systems and business strategy. Before joining the Babson faculty, Dr Stoddard was on the faculty at Harvard Business School where she taught in the MBA and executive education programmes. She is a graduate of Creighton University, University of North Carolina at Chapel Hill, and Harvard Business School where she received her BS, MBA and DBA, respectively. Dr Stoddard is currently exploring how small and large companies leverage enterprise systems to improve communication and collaboration. In addition, she has conducted research related to digital government, electronic commerce, managing the IT infrastructure, IT business innovation, the State of Minority Business Enterprises in Massachusetts and women of color entrepreneurs. Dr Stoddard has written a number of cases and articles on reengineering and the impact of information technology on the structure and strategy of the firm. Dr Stoddard's articles have been published in such journals as Harvard Business Review, California Management Review, MIS Quarterly, and Journal of MIS. Before entering the doctoral programme at the Harvard Business School, Dr Stoddard spent several years in various marketing positions at IBM where she worked with large financial services and manufacturing companies and she was on the audit staff at Peat Marwick Mitchell. Dr Stoddard has served as a keynote speaker at management and senior executive conferences sponsored by KPMG Peat Marwick, Ernst & Young, The Travelers, MIT, Boston University, State Street Boston Corporation, Johnson & Johnson and Siemens Rolm Communications.

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