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9781841695945

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Minorities have influence as well as majorities, and the story of how they relate to each other is a complex and fascinating one, told with breadth and precision by the fine array of researchers contributing to this volume. If this eloquent book is widely read, as it deserves to be, it will contribute to a social psychology that is more balanced, sophisticated and just: We will see people not only as conformists but as creators and innovators. -- Bert H. Hodges, Gordon College, Massachusetts This is a wonderful book joining the recent chorus on the power and value of dissent. In contrast to the portrait of minorities as vulnerable or obstructive, this book collectively recognizes their persuasive power. With contributions from international scholars, the book effectively shows the range and complexity of methods used by minorities to exercise their influence, and provides both an historical account as well as a range of theories. It is a welcome addition to the field and should inspire both research and its application. Bravo. - Charlan Jeanne Nemeth, University of California, Berkeley To prosper, groups, organizations and societies all need social change, creativity, and innovation. Herein lies the primary function of minority influence, as aptly shown by Robin Martin and Miles Hewstone and their outstanding group of authors. With classic and contemporary perspectives being presented alongside, this scholarly volume is a must read for anyone interested in social influence in groups and societies at large. - Carsten K.W. De Dreu, Professor of Psychology, University of Amsterdam. President, European Association for Social Psychology

""Minorities have influence as well as majorities, and the story of how they relate to each other is a complex and fascinating one, told with breadth and precision by the fine array of researchers contributing to this volume. If this eloquent book is widely read, as it deserves to be, it will contribute to a social psychology that is more balanced, sophisticated and just: We will see people not only as conformists but as creators and innovators."" -- Bert H. Hodges, Gordon College, Massachusetts ""This is a wonderful book joining the recent chorus on the power and value of dissent. In contrast to the portrait of minorities as vulnerable or obstructive, this book collectively recognizes their persuasive power. With contributions from international scholars, the book effectively shows the range and complexity of methods used by minorities to exercise their influence, and provides both an historical account as well as a range of theories. It is a welcome addition to the field and should inspire both research and its application. Bravo."" - Charlan Jeanne Nemeth, University of California, Berkeley ""To prosper, groups, organizations and societies all need social change, creativity, and innovation. Herein lies the primary function of minority influence, as aptly shown by Robin Martin and Miles Hewstone and their outstanding group of authors. With classic and contemporary perspectives being presented alongside, this scholarly volume is a must read for anyone interested in social influence in groups and societies at large."" - Carsten K.W. De Dreu, Professor of Psychology, University of Amsterdam. President, European Association for Social Psychology

"""Minorities have influence as well as majorities, and the story of how they relate to each other is a complex and fascinating one, told with breadth and precision by the fine array of researchers contributing to this volume. If this eloquent book is widely read, as it deserves to be, it will contribute to a social psychology that is more balanced, sophisticated and just: We will see people not only as conformists but as creators and innovators."" -- Bert H. Hodges, Gordon College, Massachusetts ""This is a wonderful book joining the recent chorus on the power and value of dissent. In contrast to the portrait of minorities as vulnerable or obstructive, this book collectively recognizes their persuasive power. With contributions from international scholars, the book effectively shows the range and complexity of methods used by minorities to exercise their influence, and provides both an historical account as well as a range of theories. It is a welcome addition to the field and should inspire both research and its application. Bravo."" - Charlan Jeanne Nemeth, University of California, Berkeley ""To prosper, groups, organizations and societies all need social change, creativity, and innovation. Herein lies the primary function of minority influence, as aptly shown by Robin Martin and Miles Hewstone and their outstanding group of authors. With classic and contemporary perspectives being presented alongside, this scholarly volume is a must read for anyone interested in social influence in groups and societies at large."" - Carsten K.W. De Dreu, Professor of Psychology, University of Amsterdam. President, European Association for Social Psychology"

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Robin Martin is Professor of Social and Organisational Psychology at Aston University. Miles Hewstone is Professor of Social Psychology and Fellow of New College, Oxford University.

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