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OverviewThe textbook at hand aims to provide an introduction to the use of automated methods for gathering strategic competitive intelligence. Hereby, the text does not describe a singleton research discipline in its own right, such as machine learning or Web mining. It rather contemplates an application scenario, namely the gathering of knowledge that appears of paramount importance to organizations, e.g., companies and corporations. To this end, the book first summarizes the range of research disciplines that contribute to addressing the issue, extracting from each those grains that are of utmost relevance to the depicted application scope. Moreover, the book presents systems that put these techniques to practical use (e.g., reputation monitoring platforms) and takes an inductive approach to define the gestalt of mining for competitive strategic intelligence by selecting major use cases that are laid out and explained in detail. These pieces form the first part of the book. Each of those use cases is backed by a number of research papers, some of which are contained in its largely original version in the second part of the monograph. Full Product DetailsAuthor: Cai-Nicolas ZieglerPublisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Imprint: Springer-Verlag Berlin and Heidelberg GmbH & Co. K Edition: 2012 ed. Volume: 406 Dimensions: Width: 15.50cm , Height: 1.50cm , Length: 23.50cm Weight: 0.349kg ISBN: 9783642448713ISBN 10: 3642448712 Pages: 206 Publication Date: 16 April 2014 Audience: Professional and scholarly , Professional & Vocational Format: Paperback Publisher's Status: Active Availability: Manufactured on demand ![]() We will order this item for you from a manufactured on demand supplier. Table of ContentsReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |