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9783032227577

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Adrienne Steffen is Professor of Business Administration at the IU International University of Applied Sciences, Erfurt, Germany. She earned her PhD in Marketing from the University of Strathclyde, Scotland, after completing a Bachelor’s degree in International Management with study terms in the United States and France. Her research explores sustainable consumption, minimalism, and customer experience management, focusing on how consumption patterns relate to well-being and ethical values. Dr. Steffen has authored several books, articles, and chapters on minimalism, digital detox, and sustainable consumer behavior.  Before academia, she worked in product management, market research, and business development across diverse industries. Susanne Doppler is Professor of Event Management and Market Research at the Fresenius University of Applied Sciences in Heidelberg, Germany. Her research focuses on sustainable consumption, sustainable events, and the impact of micro countertrends on event planning. She has written several books, articles, and chapters on these topics. She also co-authored the development of the ""Storyporting Method"" for sustainable corporate communication. Before entering academia, she gained experience in product marketing and business development in the start-up technology sector. is Professor of Event Management and Market Research at the Fresenius University of Applied Sciences in Heidelberg, Germany. Her research focuses on sustainable consumption, sustainable events, and the impact of micro countertrends on event planning. She has written several books, articles, and chapters on these topics. She also co-authored the development of the ""Storyporting Method"" for sustainable corporate communication. Before entering academia, she gained experience in product marketing and business development in the start-up technology sector.

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