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9789054876908

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This is not simply a 'Doing Business in China 101' type of practical guide for businessmen, but a concise handbook well integrating business and culture. --Yining Zhao, MBA, PhD, strategy management, Pfizer Inc.

Good cooperation starts with understanding each other. Here you have an invaluable, excellent, comprehensive guide. Instead of reading a hundred books, just read this one. --Xinrong Zhang, professor of chemistry, Tsinghua University Jeanne Boden's knowledge, work, and publications are an excellent guidance for managers . . . in this exciting part of the world. --Alexander Deblond, finance manager, Asia-Pacific Agfa Healthcare Aspac, Shanghai This is not simply a 'Doing Business in China 101' type of practical guide for businessmen, but a concise handbook well integrating business and culture. --Yining Zhao, MBA, PhD, strategy management, Pfizer Inc.

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Jeanne Boden is a sinologist with 20 years of business experience in China. Currently she lectures at the University of Antwerp Management School and at the Brussels Institute for Contemporary China Studies. She is the author of The Wall Behind China's Open Door.

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