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9781984854636

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Wylie covers plenty of ground, explaining in illuminating and often scary detail how Cambridge Analytica exploited the data to create Facebook pages that would needle 'neurotic, conspiratorial citizens, ' propagating an outraged solidarity. --The New York Times Mindf*ck is worth reading if you're interested in some of the bigger questions of the day: elections; data; Russia's involvement in all of this; Steve Bannon's power plays in global politics; the list of politicians who make an appearance at the Cambridge Analytica offices. . . . The book does serve as a reminder that it might be time to check in with yourself and your relationship with the internet. Wylie talks about invading America by 'purposefully activating the worst in people, from paranoia to racism.' Especially in relation to a certain company that sees regulation of its industry as an 'existential threat, ' it's a nice time to really wonder--sure, online feels good. But is it worth it? --NPR Mindf*ck demonstrates how digital influence operations, when they converged with the nasty business of politics, managed to hollow out democracies. . . . [Wylie's] personal story, woven into the book's narrative, illustrates the confusion of our current political era as well as the challenge to Wylie's fellow members of the social media generation as they seek identities real and imagined, physical and virtual. . . . He makes clear how important the virtual world is to personal identity for his generation and those that follow. --The Washington Post

Wylie covers plenty of ground, explaining in illuminating and often scary detail how Cambridge Analytica exploited the data to create Facebook pages that would needle 'neurotic, conspiratorial citizens, ' propagating an outraged solidarity. --The New York Times Mindf*ck is worth reading if you're interested in some of the bigger questions of the day: elections; data; Russia's involvement in all of this; Steve Bannon's power plays in global politics; the list of politicians who make an appearance at the Cambridge Analytica offices. . . . The book does serve as a reminder that it might be time to check in with yourself and your relationship with the internet. Wylie talks about invading America by 'purposefully activating the worst in people, from paranoia to racism.' Especially in relation to a certain company that sees regulation of its industry as an 'existential threat, ' it's a nice time to really wonder--sure, online feels good. But is it worth it? --NPR

Author Information

Christopher Wylie has been called “the millennials’ first great whistleblower” and “a pink-haired, nose-ringed oracle sent from the future.” He is known for his role in setting up—and then taking down—Cambridge Analytica. His revelations exposing the rampant misuse of data rocked Silicon Valley and led to some of the largest multinational investigations into data crime ever. Born in British Columbia, Canada, he studied law at the London School of Economics before moving into cultural data science and fashion trend forecasting. He lives in London, England.

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