Overview

In today's digital world, your attention is the most valuable currency-and Big Tech wants every second of it. Your favourite apps, social platforms, streaming services, and online stores aren't just convenient tools; they are carefully engineered environments designed to influence your behaviour, guide your choices, and keep you endlessly scrolling, tapping, reacting, and buying. Mind Control pulls back the curtain on the psychological tricks hidden inside everyday technology-revealing why it's so hard to put your phone down and what's really happening beneath the surface of your screen. This eye-opening guide explains how major tech companies use behavioural science to shape your habits without you even noticing. You'll discover why your feed never ends, why notifications feel impossible to ignore, and how autoplay removes your chance to stop. You'll learn why likes, streaks, and algorithm-driven recommendations trigger emotional rewards that hook your brain. You'll uncover how design choices-like red dots, countdown timers, frictionless checkout, and ""just for you"" suggestions-subtly steer your impulses toward more watching, more clicking, and more spending. Each chapter dives into a different manipulation tactic, breaking it down in clear, relatable language. From the power of FOMO to the psychology behind impulse buying and the hidden influence of digital creators, this book reveals the systems engineered to keep you engaged for longer than you ever intended. These tactics aren't accidental. They exist because the digital marketplace rewards companies that capture and control your attention. The longer you stay, the more money they make. But this is not a doom-and-gloom warning. Mind Control empowers you with awareness-giving you the tools to recognise when you are being nudged, manipulated, or subtly guided. Once you understand how these tactics work, you can choose how to respond. You can reclaim your time, protect your focus, and create a healthier relationship with your devices without abandoning technology altogether. If you've ever wondered why you lose track of time online, feel compelled to check your phone, or buy things you didn't plan to, this book will show you the psychology behind those behaviours. Mind Control is your roadmap to navigating the digital world with clarity instead of compulsion. Take back control. See the system. And step into a more intentional digital life.

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