Overview
While everyone was bemoaning their alleged laziness and self-absorption, the Millennial generation quietly grew up. Pragmatic, diverse, and digitally native, this massive cohort of 80 million are now entering their prime consumer years, having children of their own, and shifting priorities as they move solidly into adulthood. Millennials with Kids changes how we think about this new generation of parents and uncovers profound insights for marketers and brand strategists seeking to earn their loyalty. Building on the highly acclaimed Marketing to Millennials, this book captures data from a new large-scale generational study and reveals how to: Enlist Millennial parents as co-creators of brands and products - Promote purpose beyond the bottom line - Cultivate shareability - Democratize customer experience - Integrate technology - Develop content-driven campaigns that speak to Millennials - And more A gold mine of demographic profiles, interviews, and examples of brand successes and failures, this book helps marketers rethink the typical American household--and connect with these critical consumers in the complex participation economy.
Full Product Details
Author: Jeff Fromm ,
Shannon Parks ,
Marissa Vidler ,
Lloyd James
Publisher: Gildan Media Corporation
Imprint: Gildan Media Corporation
Edition: Unabridged edition
ISBN: 9798200612925
Publication Date: 01 August 2015
Audience:
General/trade
,
General
Format: Audio
Publisher's Status: Active
Availability: Available To Order
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.
Reviews
"""Millennials with Kids does a great job of explaining the evolution of these digital natives who are becoming parents for the first time. As Build-A-Bear approaches our 20th anniversary, Jeff and Marissa's exploration of the Millennial parent population has provided us with the key insights and strategy that will help continue to evolve our multigenerational brand."" -- ""Sharon John, CEO, Build-A-Bear Workshop"" ""Informed by research data and colorful, crisp examples that bring theory to life, this book is an indispensable tool for anyone who needs to stay attuned to the evolving landscape of one of the largest and most influential generations to date."" -- ""Rebecca Zogbi, vice president, Global Consumer and Business Insights, Dunkin' Brands Group, Inc."""
""Millennials with Kids does a great job of explaining the evolution of these digital natives who are becoming parents for the first time. As Build-A-Bear approaches our 20th anniversary, Jeff and Marissa's exploration of the Millennial parent population has provided us with the key insights and strategy that will help continue to evolve our multigenerational brand."" -- ""Sharon John, CEO, Build-A-Bear Workshop"" ""Informed by research data and colorful, crisp examples that bring theory to life, this book is an indispensable tool for anyone who needs to stay attuned to the evolving landscape of one of the largest and most influential generations to date."" -- ""Rebecca Zogbi, vice president, Global Consumer and Business Insights, Dunkin' Brands Group, Inc.""
Author Information
Coming soon... Lloyd James (a.k.a. Sean Pratt) has been narrating since 1996 and has recorded over six hundred audiobooks. He is a seven-time winner of the AudioFile Earphones Award and has twice been a finalist for the prestigious Audie Award. His critically acclaimed performances include Elvis in the Morning by William F. Buckley Jr. and Searching for Bobby Fischer by Fred Waitzkin, among others. Marguerite Gavin is a seasoned theater veteran, a five-time nominee for the prestigious Audie Award, and the winner of numerous AudioFile Earphones and Publishers Weekly awards. Marguerite has been an actor, director, and audiobook narrator for her entire professional career, and has over four hundred titles to her credit.
