Overview

While everyone was bemoaning their alleged laziness and self-absorption, the Millennial generation quietly grew up. Pragmatic, diverse, and digitally native, this massive cohort of 80 million are now entering their prime consumer years, having children of their own, and shifting priorities as they move solidly into adulthood. Millennials with Kids changes how we think about this new generation of parents and uncovers profound insights for marketers and brand strategists seeking to earn their loyalty. Building on the highly acclaimed Marketing to Millennials, this book captures data from a new large-scale generational study and reveals how to: Enlist Millennial parents as co-creators of brands and products - Promote purpose beyond the bottom line - Cultivate shareability - Democratize customer experience - Integrate technology - Develop content-driven campaigns that speak to Millennials - And more A gold mine of demographic profiles, interviews, and examples of brand successes and failures, this book helps marketers rethink the typical American household--and connect with these critical consumers in the complex participation economy.

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9798200612918

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Reviews

""Millennials with Kids does a great job of explaining the evolution of these digital natives who are becoming parents for the first time. As Build-A-Bear approaches our 20th anniversary, Jeff and Marissa's exploration of the Millennial parent population has provided us with the key insights and strategy that will help continue to evolve our multigenerational brand."" -- ""Sharon John, CEO, Build-A-Bear Workshop"" ""Informed by research data and colorful, crisp examples that bring theory to life, this book is an indispensable tool for anyone who needs to stay attuned to the evolving landscape of one of the largest and most influential generations to date."" -- ""Rebecca Zogbi, vice president, Global Consumer and Business Insights, Dunkin' Brands Group, Inc.""

"""Millennials with Kids does a great job of explaining the evolution of these digital natives who are becoming parents for the first time. As Build-A-Bear approaches our 20th anniversary, Jeff and Marissa's exploration of the Millennial parent population has provided us with the key insights and strategy that will help continue to evolve our multigenerational brand."" -- ""Sharon John, CEO, Build-A-Bear Workshop"" ""Informed by research data and colorful, crisp examples that bring theory to life, this book is an indispensable tool for anyone who needs to stay attuned to the evolving landscape of one of the largest and most influential generations to date."" -- ""Rebecca Zogbi, vice president, Global Consumer and Business Insights, Dunkin' Brands Group, Inc."""

Author Information

Coming soon... Lloyd James has been narrating since 1996, has recorded over six hundred books in almost every genre, has earned six AudioFile Earphones Awards, and is a two-time nominee for the prestigious Audie Award. His bestselling and most critically acclaimed performances include Elvis in the Morning by William F. Buckley, Jr., Ben Hur by Lew Wallace, Searching for Bobby Fischer by Fred Waitskin, and Mystic Warrior by Tracy and Laura Hickman. Lloyd's background as a performer includes extensive work in classical theater and folk music. He lives in Maryland with his wife and children. Marguerite Gavin has recorded more than three hundred audiobooks. She is a winner of both AudioFile Earphones and Publishers Weekly Listen-Up awards. She lives with her family around Washington, DC.

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