Overview

This book places the focus on the editorial design of Mike Meir . In five different case studies, Meir reports on how he went about designing the magazines brand eins, Kid's Wear, Arch+, and 032c, and what he had to bear in mind when helping to relaunch the Swiss daily newspaper Neue Zu?rcher Zeitung, which is so rich in tradition. He speaks openly about inspirations and about being influenced by artistic positions and pop culture. In five additional chapters, Meir explores the basic building blocks of editorial design: cover design, photography, typography, pictorial language, graphics, and layout grids. With its many sample images, magazine titles, and model double pages, the book makes it possible to follow along and learn how to find the appropriate form for editorial themes and how, as a designer, to shape and organize content attractively for readers.

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9783034606004

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