Overview

MICS! CAMERA! ACTION! The media, social or professional, is no longer a luxury. It is a necessity to gain personal growth or business success. This book takes you behind the scenes and on the scene when you want to be in the media, need to be in the media, or are thrust into the media spotlight. It is an insider's guide filled with practical knowledge on what to do and how to do it to use the different platforms to make your media ambitions and goals a reality. You may already know the nuts and bolts of what the media can do for you...but do you really know how to use it, manipulate it, and ""work"" it to your best advantage? This guide is filled with practical knowledge from those who have spent their careers having been there...forging a path for you to follow. Today, the media spotlight can shine brightly and indefinitely, if you want it or let it. But...the difference between ""fame"" and ""shame"" is MICS! CAMERA! ACTION!

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