Overview

This book takes you behind the scenes and on the scene when you want to be in the media, need to be in the media, or are thrust into the media spotlight. It is an insider's guide filled with practical knowledge on what to do and how to use the different platforms to make your media ambitions and goals a reality. You may already know the nuts and bolts of what the media can do for you...but do you really know how to use it, manipulate it, and ""work"" it to your best advantage? This guide is filled with practical knowledge from those who have spent their careers having been there...forging a path for you to follow. Today, the media spotlight can shine brightly and indefinitely, if you want it or let it. But...the difference between ""fame"" and ""shame"" is MICS! CAMERA! ACTION! These days, to gain personal growth or professional success, using the media in any of its forms is not a luxury; it is a necessity. But there are ways to use to maximize your presence and presentation for better results. Have you thought about your brand? Your end game? Are you fully keeping on point...on message? Are you thinking about what you are wearing, where you are standing, specifically what you are saying, and how to diversify your messaging? MICS! CAMERA! ACTION! is 40+ years in the making...trial and error, what to do and what not to... compiled so that you get the best of media experience for you to enhance the best of your experience.

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