Overview

Master the analysis and business modeling techniques that help you transform your data into bottom-line results. Award-winning business professor and corporate consultant Wayne Winston shares the best of his real-world experience in this practical guide-now updated for Excel 2007. Use Wayne's proven practices and hands-on exercises to help you work smarter, make better decisions, and gain the competitive edge. Solve real-world business problems with Excel 2007! Maximize profits-determine NPV, optimize your product mix, calculate ROI Create best, worst, and most-likely case scenarios for sales Analyze investment performance and help minimize risk Track your personal finances, calculate loan terms, and plan for retirement Use trend and seasonality to forecast revenue Estimate a product's demand curve and manage inventory with precision Interpret the effects of price and advertising on sales Assign a dollar value to customer loyalty Solve work scheduling problems and shorten wait times for customer service queues PLUS-predict outcomes of sporting events, presidential elections, and more! CD Includes: Sample files from each chapter Problem-and-solution sets-build your expertise! Fully searchable eBook For customers who purchase an ebook version of this title, instructions for downloading the CD files can be found in the ebook.

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9780735623965

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Wayne L. Winston is a professor of Decision Sciences at Indiana University's Kelley School of Business and has earned numerous MBA teaching awards. For 20+ years, he has taught clients at Fortune 500 companies how to use Excel to make smarter business decisions. Wayne and his business partner Jeff Sagarin developed the player-statistics tracking and rating system used by the Dallas Mavericks professional basketball team. He is also a two time Jeopardy! Champion.

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