Overview

For courses in intermediate microeconomics. Using microeconomics to analyse and resolve real-world policy and business problems. Microeconomics presents economic theory in the context of real, data-driven examples, and then develops students' intuition through Solved Problems. The text places emphasis on modern theories that are useful in analysing actual markets, while a step-by-step problem-based learning approach demonstrates how to use these theories to solve business problems and analyse policy. The 9th Edition, Global Edition, has been substantially updated with new or revised examples, applications and problems so students can see how real-world decisions being made in today's firms and policy debates.

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9781292446448

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Jeffrey M. Perloff is a professor in the Department of Agricultural and Resource Economics at the University of California at Berkeley. His economic research covers industrial organisation, marketing, labor, trade and econometrics. His textbooks are Modern Industrial Organization (with Dennis Carlton), Microeconomics, Microeconomics: Theory and Applications with Calculus, Estimating Market Power and Strategies (with Larry Karp and Amos Golan), and Managerial Economics and Strategy (with James Brander). He has been an editor of Industrial Relations and the Journal of Industrial Organization Education, and an associate editor of the American Journal of Agricultural Economics and the Journal of Productivity Analysis. He has consulted with nonprofit organisations and government agencies (including the Federal Trade Commission and the Departments of Commerce, Justice, and Agriculture) on topics ranging from a case of alleged Japanese television dumping to the evaluation of social programs. He has also conducted research in psychology. 

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