Michel et Augustin: Success of a Creative and Innovative Company
Author:   Mauro Tommaso de Candia
Publisher:   Independently Published
ISBN:  

9798564038591


Pages:   32
Publication Date:   13 November 2020
Format:   Paperback
Availability:   Available To Order   Availability explained
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Michel et Augustin: Success of a Creative and Innovative Company


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Overview

The American have their famous Ben & Jerry's, the German have Ben & Nuts and from now on, the French have their two kooky cookies: Michel et Augustin.This French cooking-making venture is created in Paris in 2004 and 10 years later, it has become a strong brand on the French food market. On this mature market, dominated by large food-processing companies, Michel et Augustin managed to get a place through innovative products and an original way to communicate. With a value proposition non-existing on the market (playful positioning and products homemade ), they establish a niche of loyal customers.

Full Product Details

Author:   Mauro Tommaso de Candia
Publisher:   Independently Published
Imprint:   Independently Published
Dimensions:   Width: 21.60cm , Height: 0.20cm , Length: 28.00cm
Weight:   0.100kg
ISBN:  

9798564038591


Pages:   32
Publication Date:   13 November 2020
Audience:   General/trade ,  General
Format:   Paperback
Publisher's Status:   Active
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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