Overview

A parable of entrepreneurship, initiative, business, and economics told through the lens of a clever young boy, his friends, and family. Michael is a clever kid who lives in San Francisco with his mom and dad. One day, Michael and his dad are playing in the park, only for Michael to notice he's hungry, he's forgotten to bring a snack, and worst of all - there's no place to buy one in the park. This situation sparks a business adventure that includes: Michael testing his theory that other people might want to buy snacks in the park Prototyping a minimally viable solution by selling candy bars he borrowed from his kitchen at home. Expanding to a more substantial offering in the form of a hot dog stand Learning how marketing works. Getting over fear of sales Hiring and managing help Expanding his successful business New product and offering innovations Dealing with competition And more!

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9781734505139

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Author Information

Pete Kazanjy is a serial founder and seasoned early stage SaaS executive, advi-sor, and investor. He co-founded TalentBin, a category-defining talent search engine and recruiting CRM, which exited to Monster Worldwide in early 2014. Pete is currently the co-founder of Atrium, a sales performance management solution. In addition, he founded, Modern Sales Pros, the world's largest sales operations and management peer-education community, featuring tens of thou-sands of members. Pete is also an active angel investor, focusing primarily on B2B SaaS and marketplaces. He is also the author of the reknowned early stage go-to-market handbook, Founding Sales. He lives in San Francisco with his wife and son.

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