Overview

Joann Fabrics is closing-where can crafters find their favorite yarn, fabric, and sewing supplies now? Michaels has stepped in, acquiring Joann's beloved brands like Big Twist Yarn, transforming the future of DIY and craft retail. If you're a shopper, creator, or trend-watcher wondering what's next after Joann's bankruptcy, this book is your essential guide. In this powerful, trend-defining exposé, Harrieta Cash takes you behind the scenes of one of the most disruptive craft industry moves in recent history. Michaels Acquires Joann's Brands and IP reveals the strategic decisions, emotional stakes, and retail shifts triggered by this acquisition-and why it matters deeply to millions of makers across North America. Whether you're a loyal Joann shopper mourning the loss of your go-to fabric aisle or a curious business observer tracking the future of creative commerce, this book delivers the insights and answers you've been searching for. Inside, discover: Where to buy Joann's best-selling brands now (including Big Twist Yarn) What's changing in Michaels stores and online-and what's not How Michaels is evolving into the #1 creative destination for North American makers What the merger means for the future of sewing, quilting, and fiber arts How Hobby Lobby, Amazon, and indie brands are responding Real insight into the crafting boom, the role of community, and the maker economy This is more than just a corporate acquisition. It's the story of two crafting giants, one rising, one folding-and what their convergence means for everyday creators, small craft businesses, and the next generation of DIY dreamers. If you've ever wandered the aisles of Joann's, stitched something from scratch, or built a business around handmade passion, this is your moment to understand what comes next.

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