Overview

Full Product Details

9780241315637

Table of Contents

Reviews

This is an engaging read full of anecdotes, some of which shocked me and made me laugh out loud -- Emma Newlands * The Scotsman * Matt Cooper explores the recent tough times for the high-profile businessman. * The Journal, Ireland * In a world of colourless corporate leaders, Ryanair's aggressive, mouthy chief executive provides catnip for journalists. Cooper, an award-winning Irish writer and reporter, makes the most of the opportunity to dissect his colourful subject. -- Book of the Month * The Financial Times * Cooper's book tracks O'Leary's change of attitude towards passengers since 2014. He built his career amid alehouse expletives and wisecracks that should have been enough to make most customers steer clear - were it not for the promise of ever lower prices. -- Neil Craven * The Mail on Sunday * A frequently enlightening unauthorised biography ... entertaining * Irish Independent * An indispensable guide for anyone who wants to understand not just where Michael O'Leary and Ryanair are coming from, but where they are going * Sunday Business Post * Fascinating book ... very comprehensive -- Eamon Dunphy * The Stand *

This is an engaging read full of anecdotes, some of which shocked me and made me laugh out loud -- Emma Newlands * The Scotsman * Matt Cooper explores the recent tough times for the high-profile businessman. * The Journal, Ireland * In a world of colourless corporate leaders, Ryanair's aggressive, mouthy chief executive provides catnip for journalists. Cooper, an award-winning Irish writer and reporter, makes the most of the opportunity to dissect his colourful subject. -- Book of the Month * The Financial Times * Fascinating book ... very comprehensive -- Eamon Dunphy * The Stand * Cooper's book tracks O'Leary's change of attitude towards passengers since 2014. He built his career amid alehouse expletives and wisecracks that should have been enough to make most customers steer clear - were it not for the promise of ever lower prices. -- Neil Craven * The Mail on Sunday * A frequently enlightening unauthorised biography ... entertaining * Irish Independent * An indispensable guide for anyone who wants to understand not just where Michael O'Leary and Ryanair are coming from, but where they are going * Sunday Business Post *

Author Information

With nearly thirty years' experience - as an award-winning reporter, newspaper editor, broadcaster and columnist - Matt Cooper is one of the outstanding Irish journalists of his generation. He is the author of three critically acclaimed and bestselling books - Who Really Runs Ireland?, How Ireland Really Went Bust and The Maximalist, the definitive biography of Ireland's first global business star, Tony O'Reilly. He lives in Dublin with his family.

Tab Content 6

Customer Reviews

Recent Reviews

Countries Available